CYCLING MAP TO VANCOUVER ISLAND
DEMOGRAPHICS 

Victoria is the cycling capital of Canada, and the Vancouver Island region is a world-class cycling destination. It is our objective to create the critical mass of awareness that will bring more than 50,000 new visitors annually to experience what most of Island residents already enjoy. The cycling tourist represents an extremely attractive target market for tourism-based businesses. 

Characteristics of Bicycle Tourists
 

• Primarily age 30 to 55; 44% are age 30 to 45, 33% are age 46 to 55, 6% are age 56 to 65 and 17% are under age 30.

• Professional – white collar jobs, most with annual incomes of over $60,000; 47% have annual incomes of $60,000 to $80,000., 18% have annual incomes of over $80,000., 12% have annual incomes of $40,000 to $60,000. and 23% have incomes under $40,000.

• Bicycle tourists are white collar and use all types of accommodation; from camping to 5 star hotels, relying on cafes and restaurants along the route for supplies.

• Enjoy eating out, canoeing/kayaking, hiking, theatre, shopping, museums/historic sites, water sports/swimming/beaches: the above represent the most popular interests in declining order of frequency, while other interests mentioned include sight seeing, golfing, skiing and walking.
• Average length of stay; Cycling short breaks – 2 nights, long cycling holidays – 7.1 nights, all cycling holidays – 4.4 nights.

• Leisure Cyclists represents 2/3 of the adult working population; who cycle for recreation and leisure. These folks prefer bike lanes and separate multi-use trails, and would sign up for a guided tour with rented bikes.