CycleTourism.com
“Tourism’s
economic impact in Victoria is profound. Revenues have risen
from $250 million to over $1 billion in the past fifteen
years. With more cycletourism businesses opening, Tourism
Victoria can promote this type of adventure tourism to key
visitor markets”
--- Lorne Whyte, CEO Tourism Victoria
“Cycletourism is projected to draw 50,000 new visitors per
year to our region in 2006, with an economic impact of over
$12 million!”
---- Brian Hobson, Chair, Vancouver Island Cycle Tourism
Alliance
 JOIN
The Award Winning
Vancouver Island
Cycle Tourism
Alliance
V.I.C.T.A.
A non-profit organization
committed to bolstering tourism in our region
WINNER OF TOURISM BC
“BEST MARKETING PLAN AWARD”
at the 2004 BC Tourism Industry Conference
MEMBER BENEFITS:
►¼ Page advert in CYCLE VANCOUVER ISLAND MAP & GUIDE
►30,000 high quality distributed in BC.
Wash.,
Ore., and via Tourism
Victoria & direct mail.
►Web Page features in
www.cyclingvictoria.com and
www.cyclevancouverisland.ca
►Your region or business represented at trade shows
►Your region or business represented at two trade shows
annually
►Your region or business promoted throughout the year by
staff Coordinator promoting package tours
►Media Relations campaign promoting your region
►E-mail newsletter program
►Leveraged co-op advertising opportunities with Tourism
Victoria and Tourism Vancouver
Island.
HOW TO JOIN
V.I.C.T.A.
click here (Acrobat
PDF)
CYCLE TOURISM FACT SHEET
CYCLE TOURIST PROFILES
CYCLE TOURIST DEMOGRAPHICS (They spend more than
skiers!)
ECONOMIC REPORT ON CYCLE TOURISM IN THE U.K.
ADVERTISEMENTS already completed
SURVEY RESULTS
A CASE FOR PARTNER SUPPORT
V.I.C.T.A. MARKETING PLAN and PROJECTS
V.I.C.T.A. Newsletters
(on Cyclevancouverisland.ca)
PROJECT STATUS
MEDIA ARTICLE FOR RELEASE
INDUSTRY ARTICLE
CYCLEVANCOUVERISLAND.CA
CYCLINGVICTORIA.COM
“Skiing Victoria” a story
MISSION STATEMENT
“We
believe that our region is a desirable location for adventure tourism visitors,
and ideally suited for Cycle Tourists. Improvements in bike racks on our ferry
systems, improved route signage, route maps, more cycle tourism related
businesses, community education and of course a focused marketing plan, will
lead to success in this market and result in significantly more visitors to our
region.”
cycle tourism solutions (bc)
4479 Spirit Close
Victoria B.C V8N 5R5.
bhobson@cyclingvictoria.com
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